What have Toyota done to upset the BBC?

So what exactly have Toyota done to upset the mighty BBC? I can’t help wondering whether one of the Trustees or Governors has had a falling out with their local service centre, because the Beeb are pulling no punches, are they?

Ok, Ok, there have been some issues with the sticking accelerator pedals which has caused “around 20” incidents in the US over the last few years. Alright, Toyota could have reacted sooner to invoke a simple re-call, but car manufacturers issue recalls all the time, often for more serious defects. So why have the BBC led on the story for at least three days, using words like “crisis” and even (I still cannot believe this) sending an outside broadcast crew this morning to a Toyota dealership to film – live!!!- one of the fixes being implemented.

And now, of course, we have the smug sniggering about the Prius, the car that the BBC, in the shape of Top Gear, put down at every opportunity. No, I don’t have one, but I can appreciate the technology behind it and the fact that, like it or not, if we want to carry on driving individual cars, then hybrids and electric cars are the future.

I await, with bated breath, what new angle the BBC will find for tommorow’s lead. A expense scandal by a Toyota exec?

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